Which global brand launched the successful 'Stories of Reunion' campaign that featured different cultural celebrations of family gatherings, becoming one of the most shared cultural marketing campaigns in retail history?

Traditional cultural practices and celebrations have become powerful marketing opportunities for retailers worldwide. From holiday-specific campaigns to culturally-inspired product lines, brands are increasingly incorporating cultural heritage elements into their marketing strategies. This poll tests your knowledge about how major brands have leveraged cultural traditions in their product marketing campaigns to connect with consumers on a deeper, more meaningful level.

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Coca-Cola
IKEA
Apple
Unilever