Which presidential campaign pioneered the use of big data analytics and established the first fully integrated database (codenamed 'Project Narwhal') for voter targeting and outreach?

Modern political campaigns have undergone massive digital transformations in recent decades. From the early days of email newsletters to today's sophisticated data analytics and micro-targeting operations, technology has revolutionized how candidates connect with voters. Test your knowledge about a famous turning point in political campaign digital strategy!

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Barack Obama's 2012 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign
Mitt Romney's 2012 campaign