Which famous beverage brand appropriated the Nordic tradition of 'hygge' (cozy contentment) in their 2016 global marketing campaign with the tagline 'Open Up to Hygge'?

Test your knowledge about how traditional cultural symbols and celebrations have been transformed into iconic marketing campaigns. Throughout history, brands have leveraged cultural traditions to create memorable advertising that resonates with specific communities while gaining broader appeal. This poll explores a famous tagline that brilliantly incorporated a traditional cultural concept and became internationally recognized.

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Starbucks Coffee
Coca-Cola
Carlsberg Beer
Lipton Tea