Which brand holds the Guinness World Record for the 'Largest Augmented Reality Retail Experience' launched in 2018?

The Guinness World Records has documented numerous remarkable achievements in product marketing and retail history. Some brands have gone to extraordinary lengths to create launch events that themselves broke world records, generating massive publicity and brand awareness. This trivia question explores a famous product launch that earned a place in the record books not just for commercial success, but for creating a genuine world record in the process.

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IKEA, with their IKEA Place app that allowed users to virtually place over 3,200 furniture items in their homes simultaneously
Walmart, with their Store Assistant app that created a synchronized AR experience across 4,700 stores
Alibaba, with their 'New Retail' Hema supermarkets featuring AR product information for over 50,000 items
Burberry, with their 'Animal Kingdom' AR experience that allowed customers to place life-sized digital animals in 9 global cities