Which film franchise pioneered the modern concept of 'tent-pole marketing' where merchandise sales were planned before production and eventually earned more than the box office revenue?

Film and television franchises have revolutionized the retail industry through strategic product collaborations and merchandising. From Star Wars action figures that transformed movie marketing in the 1970s to today's immersive studio experiences, entertainment properties have created billion-dollar retail ecosystems. Test your knowledge about this fascinating intersection of entertainment and retail strategy!

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• Star Wars (1977)
• Harry Potter (2001)
• James Bond (1962)
• Jurassic Park (1993)

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