Which celebrity is credited with pioneering the concept of 'persona licensing' that revolutionized how famous people monetize their personal brand identity?

In the world of famous personalities, personal brand identity has become a crucial element of long-term success. Celebrities often transform their names into powerful brands worth millions or even billions of dollars. This trivia question focuses on celebrity brand development strategies that have revolutionized how public figures leverage their fame into successful business empires. Test your knowledge about which famous person pioneered a particularly influential brand identity approach.

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Elvis Presley, whose estate created the template for posthumous celebrity brand management
Michael Jordan, who pioneered signature athletic product lines with his Air Jordan brand
Oprah Winfrey, who created the first celebrity-focused lifestyle and media empire
Paris Hilton, who developed the first 'famous for being famous' personal brand strategy