Which sporting goods retailer first launched a mobile app that allowed customers to scan products in-store to access athlete testimonials and performance videos in 2012?

The sporting goods industry has undergone massive transformation in how products are marketed and sold. Visual merchandising in sports retail creates powerful connections between athletes, fans, and brands. This poll tests your knowledge of a groundbreaking mobile commerce innovation that changed how consumers shop for sports equipment and apparel. Are you on the cutting edge of sports retail knowledge?

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Nike with their Nike+ Mobile Connect
Dick's Sporting Goods with their ScoreCard Immersive Experience
Under Armour with their UA Shop Interactive
Adidas with their Adidas Virtual Showcase