Which fast food chain's limited-edition sauce, featured in an adult animated sci-fi show, caused such customer frenzy in 2017 that it led to chaos at multiple locations, police involvement, and resale prices of over $1,000?

In today's pop culture landscape, limited-edition product drops have become a massive phenomenon, creating unprecedented demand and cultural moments. From sneakers to cosmetics to fast food collaborations, these strategic releases drive hype, social media buzz, and often sell out within minutes. Test your knowledge about one of the most successful limited-edition product strategies that changed how brands approach exclusivity and consumer engagement.

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