Which company holds the Guinness World Record for the most expensive marketing campaign ever launched for a single product?

World records aren't just about the tallest buildings or fastest runners—they exist in the retail and marketing world too! This trivia tests your knowledge about an extraordinary marketing campaign that broke spending records and redefined brand positioning in the luxury market. Can you identify which company holds the record for the most expensive single marketing campaign in retail history?

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Apple for the iPhone X launch (2017)
Chanel for the No.5 perfume campaign featuring Nicole Kidman (2004)
Coca-Cola for the 'Share a Coke' global campaign (2011)
Samsung for the Galaxy S8 launch campaign (2017)