Which film is credited with establishing the first formal product placement deal in cinema history, featuring a prominently displayed Reese's Pieces candy that led to a 65% sales increase for the brand?

Product placement in films and TV shows has evolved from subtle background appearances to strategic brand partnerships worth millions. This integration of commercial products into entertainment has transformed how brands connect with audiences and how productions secure funding. Test your knowledge about this fascinating intersection of marketing and entertainment that has changed how we experience visual media.

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E.T. the Extra-Terrestrial (1982)
Back to the Future (1985)
The Goonies (1985)
Risky Business (1983)