Which famous map projection is widely used by international retailers for market expansion planning because it preserves land area ratios, despite distorting shapes?

Map projections aren't just cartographic tools—they're influential in global retail strategy! Different projections can dramatically affect how brands plan international expansion, visualize market potential, and design location-based marketing campaigns. This geographical aspect of retail strategy is often overlooked but has shaped how many global retailers approach new markets. Test your knowledge about a famous map projection that revolutionized how retailers view the world market!

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