Which sports retail company was the first to launch a dedicated Innovation Lab that created the 'magic mirror' technology allowing customers to virtually try on apparel without changing clothes?

The sports retail landscape has been transformed by technology in recent years. Major sporting goods retailers have established innovation labs to stay ahead of the competition and meet evolving consumer demands. These labs develop and test cutting-edge technologies that enhance both in-store and online shopping experiences. How well do you know about the technological innovations pioneered by major sports retailers?

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Nike with its Nike Digital Sport Innovation Lab
Adidas with its Future Lab
Under Armour with its UA Lighthouse
Lululemon with its Whitespace Innovation Lab