Which architectural firm's 2018 digital marketing campaign first used immersive VR experiences allowing clients to virtually walk through proposed structures before approval?

Test your knowledge about one of the most innovative digital marketing campaigns in the architecture industry. This campaign revolutionized how architectural firms connect with potential clients and showcase their design capabilities. The campaign we're referring to combined virtual reality, interactive 3D modeling, and social media engagement in unprecedented ways.

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Foster + Partners with their 'Step Inside Tomorrow' campaign
Zaha Hadid Architects with their 'Beyond Boundaries' experience
BIG (Bjarke Ingels Group) with their 'Inhabit the Impossible' platform
Gensler with their 'Design Reality' initiative