Which traditional art form was controversially adapted by Nestlé in 2019 for limited-edition KitKat packaging in Japan, leading to collaboration with recognized cultural artisans?

Traditional cultural elements are increasingly being incorporated into modern product packaging as brands seek to connect with heritage-conscious consumers. This trend combines cultural authenticity with contemporary retail strategies, creating distinctive brand identities that honor traditions while appealing to global markets. How well do you know the intersection of cultural traditions and innovative packaging design?

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Ukiyo-e woodblock printing
Origami paper folding
Sumi-e ink wash painting
Washi paper making