Which pharmaceutical company first received FDA approval to advertise a prescription medication directly to consumers on television in the United States?

The pharmaceutical industry has pioneered many innovative advertising campaigns to promote medications while navigating strict regulatory requirements. These campaigns not only need to inform patients and healthcare providers about treatment options but must also carefully disclose risks and side effects. Test your knowledge about a groundbreaking medical advertising campaign that changed how prescription medications are marketed to consumers.

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Pfizer with Viagra (sildenafil)
Eli Lilly with Prozac (fluoxetine)
Schering-Plough with Claritin (loratadine)
Merck with Fosamax (alendronate)