Which sports retailer's loyalty program was first to introduce tiered membership status with exclusive early product access and personalized workout content based on purchase history?

Customer loyalty programs have become a cornerstone of sports retail success. From simple punch cards to sophisticated mobile apps and personalized rewards, these programs have transformed how sports brands connect with their customers. This poll tests your knowledge about a revolutionary loyalty program that changed the sports retail landscape. Can you identify the groundbreaking program that others have since emulated?

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