Which celebrity endorsement deal is credited with saving Puma from financial trouble in the late 2010s, increasing their market value by over 40% within four years?

Celebrity endorsements have transformed products from ordinary to iconic throughout retail history. Some partnerships have been so successful they've revitalized brands or created entirely new market categories. Test your knowledge about these legendary celebrity-brand collaborations that didn't just promote products, but fundamentally changed companies' trajectories and consumer behavior.

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Rihanna's Fenty x Puma collaboration
Usain Bolt's lifetime Puma sponsorship
Selena Gomez's Puma ambassador role
The Weeknd's 'Run The Streets' Puma campaign