Which pop star's beauty brand deliberately avoided using the color pink in its initial branding to distinguish itself from other celebrity cosmetic lines?

Brand colors aren't chosen by accident! They're carefully selected to evoke specific emotions and create instant recognition. In the pop culture landscape, celebrities who launch their own brands often put significant thought into their color palettes as part of their brand identity strategy. Test your knowledge of how famous pop culture icons have leveraged color psychology in their product lines.

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Rihanna's Fenty Beauty
Lady Gaga's Haus Labs
Selena Gomez's Rare Beauty
Kylie Jenner's Kylie Cosmetics