Which retailer introduced the first modern electronic frequent shopper program in the United States, featuring a plastic card with a magnetic stripe to track purchases and rewards?

Customer loyalty programs have become essential tools for retailers seeking to build lasting relationships with consumers. These programs have evolved dramatically over the decades, from simple punch cards to sophisticated digital ecosystems that track purchasing patterns and offer personalized rewards. Test your knowledge about the history and innovation of retail loyalty programs that have shaped modern customer retention strategies.

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American Airlines (AAdvantage)
Safeway (Club Card)
National Supermarkets
Walgreens (Reward Points)