Which celebrity's personal health journey led to the creation of a wellness brand with storytelling centered around the founder's autoimmune condition diagnosis?

Celebrity entrepreneurs have transformed how brands tell their stories, often leveraging personal experiences to create authentic connections with consumers. These famous founders don't just lend their names to products—they weave their personal journeys into brand narratives that resonate with audiences. This trivia question explores how one celebrity entrepreneur effectively used brand storytelling to build a billion-dollar empire from a personal challenge.

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Gwyneth Paltrow with Goop
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Kylie Jenner with Kylie Cosmetics