Which retailer is credited with popularizing the psychological pricing strategy of ending prices with .99 (e.g., $19.99 instead of $20.00) in the early 20th century?

In retail marketing, psychological pricing strategies have become fundamental to influencing consumer purchasing decisions. Different price points can trigger various psychological responses that affect how we perceive value, quality, and urgency. This trivia question explores one of the most successful and widely-adopted psychological pricing techniques that transformed how retailers set prices globally.

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• F.W. Woolworth Company
• Macy's Department Store
• Sears, Roebuck and Co.
• Montgomery Ward

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