Which 2020 Travis Scott brand collaboration broke retail records by selling out in 30 seconds and increasing the brand's quarterly digital sales by over 100%?

Limited edition collaborations between brands and pop culture icons have transformed retail merchandising in the past decade. These exclusive drops often sell out in minutes and become coveted collectibles. This trivia question tests your knowledge of one of the most successful brand collaborations in recent pop culture history that changed how companies approach limited edition releases.

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