Which retail giant famously designed their store layout as a 'one-way journey' inspired by the Norse concept of Helheim (realm of the dead), forcing customers to walk through the entire store?

Norse mythology has inspired countless products and retail experiences in modern culture. From Thor's hammer appearing on energy drinks to entire clothing lines based on Valkyries, these ancient stories have been transformed into powerful brand elements. Test your knowledge about how one major retailer leveraged Norse mythology for one of their most successful store layout innovations!

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IKEA
Target
Walmart
Costco