Which celebrity's partnership with Fenty Beauty by Rihanna led to the 'Fenty Effect,' causing competitors to expand their foundation shade ranges and generating over $100 million in sales within 40 days of launch?

Celebrity endorsements have become a cornerstone of modern pop culture marketing. When a famous face partners with a brand, it can dramatically transform consumer perception and purchasing behavior. This poll tests your knowledge about one of the most successful celebrity product partnerships in recent pop culture history that shattered sales records and transformed a brand's trajectory.

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Rihanna herself as founder and face of the brand
Zendaya as brand ambassador for the inclusive foundation line
Beyoncé through a limited-edition collaboration collection
Lupita Nyong'o as the primary campaign model and spokesperson