Which athlete's 1984 endorsement deal with Nike revolutionized celebrity marketing by including a signature product line and revenue sharing, ultimately growing into a multi-billion dollar brand?

Celebrity endorsements can transform a brand's visibility and sales overnight. Some partnerships have become so iconic they've changed the trajectory of entire companies. In 2022, celebrity endorsement deals reached an all-time high value of $10.5 billion globally. This poll tests your knowledge of one of the most influential celebrity endorsement deals in modern marketing history that revolutionized how brands approach partnerships with famous personalities.

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Michael Jordan (Air Jordan)
Bo Jackson (Nike Cross-Training)
Andre Agassi (Nike Challenge Court)
Charles Barkley (Nike Air Force)