Which innovative marketing campaign approach by the World Wildlife Fund (WWF) allowed supporters to 'adopt' endangered species and received international recognition for revolutionizing conservation fundraising?

Test your knowledge about innovative marketing campaigns that have made a significant impact in wildlife conservation. Many organizations are using creative approaches to raise awareness and funds for endangered species protection. This poll explores a groundbreaking campaign that transformed how conservation organizations connect with supporters and drive meaningful action.

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The Species Adoption Program, which sends supporters a plush animal and updates about conservation efforts
The Earth Hour Challenge, which encouraged people to turn off lights for one hour annually
The Wildlife Selfie Code, which educated tourists about ethical wildlife photography
The Virtual Safari Experience, which offered digital tours of conservation areas