Which innovative product launch strategy did Nike use for the first Air Jordan sneakers that later resulted in the NBA fining Michael Jordan $5,000 per game?

The sports industry is known for spectacular product launches that generate massive buzz and consumer excitement. From innovative equipment to groundbreaking footwear, these launches often feature celebrity athletes, dramatic reveals, and cutting-edge marketing techniques. Test your knowledge about one of the most successful product launch strategies used in sports retail history!

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Creating artificial scarcity by limiting production to only 23,000 pairs worldwide
Designing the shoes in colors that violated the NBA's uniform policy, generating controversy and free publicity
Launching with a buy-one-give-one model where each purchase donated shoes to youth basketball programs
Releasing the shoes exclusively through a smartphone AR game that required users to 'find' virtual Air Jordans in physical locations