Which gaming brand collaboration set a record by generating over $50 million in revenue in just 30 days through in-game cosmetic purchases in 2020?

In the competitive gaming industry, strategic brand collaborations can create massive cultural moments and drive engagement to new heights. These partnerships blend gaming experiences with other entertainment or consumer brands, creating unique value for players and opening new revenue streams. Test your knowledge of one of the most financially successful gaming brand collaborations in history!

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• Marvel x Fortnite (Avengers crossover)
• Travis Scott x Fortnite (Astronomical concert)
• Star Wars x Minecraft (Mandalorian expansion)
• Gucci x Roblox (Gucci Garden experience)

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