Which innovative marketing strategy helped Guinness World Records achieve the title of 'Best Selling Copyrighted Book Series of All Time' with over 143 million copies sold worldwide?

Guinness World Records isn't just a documentation of incredible achievements—it's also a masterclass in product marketing and brand longevity. The company behind tracking world records has itself set records in marketing innovation and global reach. Test your knowledge about how this iconic brand transformed from a brewery's promotional material into one of the most recognized publications worldwide, and how its marketing strategies created an enduring global phenomenon.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Creating an annual television show that featured record attempts, driving viewers to purchase the book to learn more
Distributing the book to pubs free of charge to settle bar arguments, creating word-of-mouth demand that led to retail sales
Launching an early digital marketing campaign in the 1990s that allowed users to submit record attempts online
Partnering with schools to create educational curriculum based on world records, making the book required reading for students