Which film's marketing campaign pioneered the use of 'found footage' viral marketing with fake websites, missing person reports, and mysterious online breadcrumbs that made audiences believe the events might be real?

Test your knowledge of groundbreaking film marketing campaigns that changed the industry! Great marketing can sometimes make or break a film's success. From viral campaigns to innovative strategies, studios have found increasingly creative ways to build anticipation and drive audiences to theaters. This trivia question focuses on a revolutionary marketing campaign that set new standards for how movies are promoted.

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The Blair Witch Project (1999)
Cloverfield (2008)
Paranormal Activity (2007)
The Ring (2002)