Which company first successfully brought direct-to-consumer DNA testing kits to the mass retail market in 2007, making genetic testing accessible to the general public?

In the rapidly evolving intersection of retail and science, direct-to-consumer DNA testing kits revolutionized how people access genetic information. These products transformed complex laboratory procedures into accessible retail items that consumers can use at home, creating an entirely new market segment. This poll tests your knowledge about a pivotal moment in this scientific retail innovation that changed how we understand personal genetics.

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23andMe
AncestryDNA
MyHeritage DNA
FamilyTreeDNA