Which global retailer first launched a major marketing campaign centered around Mjölnir (Thor's hammer) that revolutionized how mythological elements are used in retail promotions?

In recent years, mythology and folklore have become powerful tools in retail marketing. From Greek gods selling luxury items to Celtic legends inspiring sustainable product lines, ancient stories captivate modern consumers. Norse mythology, with its rich tapestry of gods, giants, and magical artifacts, has particularly influenced retail campaigns worldwide. This poll tests your knowledge about a groundbreaking marketing campaign that brought Norse legends into mainstream retail.

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IKEA's 'Power of Home' campaign (2012) featuring furniture pieces named after Norse artifacts including the flagship 'Mjölnir' collection
Amazon's 'Strength of Delivery' campaign (2015) with delivery trucks branded as 'Mjölnir' and drivers dressed as modern-day Thors
Nike's 'Hammer Down' athletic wear (2014) with Thor-inspired lightning patterns and a limited edition 'Worthy' sneaker line
Walmart's 'Legendary Savings' promotion (2013) featuring Mjölnir-shaped shopping carts and Norse-themed store layouts