Which prescription medication became the first to be advertised directly to consumers on television in the United States?

The pharmaceutical industry's approach to marketing has evolved dramatically over the decades. While healthcare professionals were once the exclusive target audience, regulatory changes in the 1980s and 1990s opened new channels for pharmaceutical companies to communicate directly with patients. This trivia question explores a pivotal moment in medical marketing history that transformed how prescription medications are promoted and how patients interact with healthcare decisions.

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Claritin (loratadine) for allergies
Prozac (fluoxetine) for depression
Lipitor (atorvastatin) for high cholesterol
Viagra (sildenafil) for erectile dysfunction