Which transportation company pioneered the use of dynamic pricing algorithms combined with personalized push notifications that revolutionized the industry's digital marketing approach?

The transportation industry has embraced digital marketing strategies to reach customers in innovative ways. From ride-sharing apps to airlines, transportation companies are leveraging various digital channels to enhance customer acquisition and retention. This poll tests your knowledge about a significant digital marketing milestone in the transportation sector that changed how companies connect with travelers.

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Uber, with its surge pricing model and personalized destination suggestions in 2014
Airbnb, with its travel experience recommendations and location-based alerts in 2015
Delta Airlines, with its weather-based fare adjustments and loyalty program notifications in 2016
Bird, with its scooter availability mapping and usage-based promotions in 2017