Which entrepreneur founded Patagonia, revolutionizing outdoor retail with a commitment to environmental sustainability and becoming one of the first major brands to use recycled materials?

Test your knowledge about the pioneers of natural and sustainable product innovation! The natural products industry has evolved dramatically over recent decades, with certain visionary leaders paving the way for eco-friendly and sustainable consumer goods. This trivia question focuses on a key figure who revolutionized how we think about natural products in the mainstream market.

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Yvon Chouinard
Anita Roddick
Gary Erickson
John Mackey