Which music brand collaboration broke records in 2019 by selling out completely in under 30 minutes and generating over $250 million in revenue its first year?

Brand collaborations have revolutionized the music industry landscape, creating iconic partnerships that extend beyond traditional merchandising. These strategic alliances have produced limited-edition products, exclusive experiences, and cultural moments that resonate with fans worldwide. Test your knowledge about one of the most significant music brand collaborations that changed how artists monetize their brand beyond album sales.

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Travis Scott x McDonald's 'Cactus Jack' meal and merchandise line
Rihanna's Fenty x LVMH luxury fashion house
BTS x Samsung Galaxy smartphone campaign and special edition devices
Billie Eilish x Adobe Creative Cloud subscription partnership