Which groundbreaking marketing strategy helped 'Hamilton' become a cultural phenomenon before most people had even seen the show?

The performing arts industry has seen remarkable marketing innovations in recent years, particularly with blockbuster productions that transcend traditional theater audiences. Test your knowledge about how certain shows revolutionized performing arts marketing and created new benchmarks for audience engagement, merchandise strategy, and digital presence. This question focuses on a particular production that changed Broadway's marketing playbook forever.

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Releasing the complete cast album for free streaming before the Broadway opening, creating unprecedented demand
Launching a TikTok dance challenge featuring the show's choreography that went viral months before opening night
Premiering as a filmed production on Netflix, then transitioning to live theater after building an online audience
Creating an exclusive AR app that allowed users to virtually experience the stage design and costumes before tickets went on sale