Which company is credited with creating the first modern retail loyalty program in 1981 that used a magnetic stripe card to track purchases and rewards?

Loyalty programs have become a cornerstone of modern retail strategy, with nearly every major retailer offering some form of customer rewards. But these programs have a fascinating history that dates back further than many realize. Test your knowledge about the origins of retail loyalty programs and how they transformed customer engagement throughout history.

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American Airlines (AAdvantage)
S&H Green Stamps
Betty Crocker Box Tops
Sears Roebuck & Co.