Which gaming company pioneered the first widely successful digital loyalty program that rewarded players with points for purchases that could be redeemed for exclusive digital content and discounts?

The gaming industry has evolved significantly in how it rewards player loyalty. From simple point systems to complex engagement ecosystems, loyalty programs have become critical for player retention in both traditional and virtual gaming worlds. This trivia question explores one of the most influential loyalty programs that changed how gamers interact with brands and their gaming purchases.

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Steam (Valve Corporation) with Steam Rewards
Xbox with Microsoft Rewards (previously Xbox Live Rewards)
PlayStation with PlayStation Stars
Epic Games with Epic Rewards