Which major e-commerce platform began as an online bookstore called 'Cadabra' before its founder changed the name because it sounded too similar to 'cadaver' on the phone?

E-commerce has transformed how businesses operate and consumers shop over the past few decades. The major platforms we use today each had unique beginnings that shaped their development and business models. Test your knowledge about the origin stories of today's e-commerce giants and how they've evolved to dominate different market segments.

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Amazon
eBay
Shopify
Alibaba