Which music product launch strategy was the first to successfully bypass traditional distribution channels and fundamentally change how major artists release new music?

The music industry is known for its innovative product launches that generate massive buzz. From surprise album drops to elaborate release strategies, artists and labels continuously evolve their approaches to maximize impact. This poll tests your knowledge about some of the most revolutionary product launch strategies that have transformed how music reaches consumers. Can you identify which groundbreaking approach truly disrupted the traditional music distribution model?

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Beyoncé's surprise visual album drop of 'Beyoncé' in 2013 with no prior marketing
Radiohead's 'pay what you want' model for 'In Rainbows' in 2007
Taylor Swift's exclusive streaming partnership with Apple Music for '1989' in 2014
Jay-Z's 'Magna Carta Holy Grail' pre-release to Samsung Galaxy users in 2013