Which major sports apparel company launched a subscription-based running shoe program in 2017 where customers could return worn shoes for recycling and receive new pairs every few months?

The sports industry has been transformed by subscription-based business models in recent years. From workout equipment to athletic wear to sports streaming services, many companies have shifted from traditional one-time purchase models to recurring revenue streams. This change has dramatically altered customer relationships, retention strategies, and product development in the sports retail space. Test your knowledge about one of the most significant subscription pivots in sports retail history!

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Nike with its 'Run Club Premium' program
Adidas with its 'Futurecraft.Loop' program
On Running with its 'Cyclon' subscription service
Under Armour with its 'HOVR Subscription' model