Which digital marketing innovation was first introduced by the Broadway musical 'Hamilton' that revolutionized ticket sales and audience engagement in the performing arts industry?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters market their productions and engage with audiences. Broadway, as the pinnacle of commercial theater in the US, has led many innovative digital marketing strategies that changed how shows connect with potential ticket buyers. Test your knowledge about the digital marketing evolution in the world of performing arts!

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The daily digital lottery system allowing fans to win affordable tickets through a mobile app
The first Broadway show to release its entire soundtrack on streaming platforms before opening night
The use of TikTok-exclusive dance challenges to promote ticket sales
Virtual reality previews allowing potential ticket buyers to experience select scenes before purchase