Which major sports retailer's digital transformation strategy, launched in 2017, was famously called the 'Consumer Direct Offense' and led to a 30% increase in direct-to-consumer sales within two years?

In the competitive world of sports retail, brands must constantly evolve to stay relevant. Some of the most successful sports brands have undergone significant digital transformations that revolutionized their business models and customer experiences. This trivia tests your knowledge about one such famous transformation that changed the trajectory of a major sports retailer and created a new standard for the industry.

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Nike
Adidas with their 'Creating the New' strategy
Under Armour with their 'Connected Fitness' platform
Puma with their 'Forever Faster' initiative