Which Netflix series collaboration with a consumer brand generated over $700 million in retail sales within just one year of its release?

In the rapidly evolving world of streaming entertainment, major platforms are increasingly partnering with consumer brands to create unique product collaborations that extend their reach beyond the screen. These strategic brand collaborations help streaming services build cultural relevance while giving consumer brands access to devoted fan communities. Test your knowledge about one of the most successful streaming-brand partnerships that broke merchandising records!

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Stranger Things × Coca-Cola (New Coke revival)
Squid Game × Adidas (tracksuits and themed footwear)
Bridgerton × Pat McGrath Labs (makeup collection)
Squid Game × Walmart (456 branded products across categories)