Which groundbreaking gaming advertising campaign featured an alternate reality game (ARG) called 'I Love Bees' that had players answering payphones across the US to unlock content?

In the competitive world of gaming, advertising campaigns can make or break a product launch. Some campaigns transcend traditional marketing to become cultural phenomena, reshaping how games are promoted and remembered. This poll tests your knowledge of one of the most influential and boundary-pushing gaming advertising campaigns that helped establish a major franchise and set new standards for immersive marketing in the industry.

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Halo 2's marketing campaign by Microsoft
Grand Theft Auto V's 'Epsilon Program' campaign by Rockstar Games
Portal 2's 'Potato Sack' indie game collaboration by Valve
Call of Duty: Modern Warfare 2's 'Find Makarov' campaign by Activision