Which innovative retail concept did Disney first introduce in 2017 that revolutionized how fans purchase movie-themed merchandise?

The retail landscape is constantly evolving with innovative technologies that transform how we shop for our favorite pop culture merchandise. From virtual fitting rooms for cosplay outfits to AR experiences letting you 'try on' makeup looks from your favorite movies, retail innovation in pop culture is booming. Test your knowledge about a groundbreaking retail innovation that changed how fans interact with their favorite entertainment franchises!

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The Disney MagicBand+ shopping system that allows contactless purchasing throughout their parks and stores
Disney Springs' virtual reality 'Dream Store' where shoppers design custom Star Wars lightsabers in VR before receiving the physical product
The 'Disney Shop Live' app feature that synchronizes with movie content to offer themed merchandise while viewers watch Disney+ films
The 'Dream Store' concept where merchandise tied to theatrical releases is available for only 30 days, creating limited-time shopping experiences