Which digital transformation initiative did Nike implement in 2017 that significantly reduced their traditional retail partnerships and accelerated their direct-to-consumer strategy?

In recent years, major sports brands have undergone significant digital transformation to adapt to changing consumer behaviors. Nike's strategic shift toward direct-to-consumer sales has been particularly notable in the sports retail landscape. This trivia question tests your knowledge about Nike's digital transformation journey and its impact on the sports retail industry.

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The Consumer Direct Offense strategy, cutting wholesale partners from 30,000 to about 40
The Retail Innovation Program, focusing exclusively on Nike-owned stores and eliminating all third-party retailers
The Digital Marketplace Expansion, moving 90% of their inventory to Amazon and other online marketplaces
The SNKRS App Exclusive Model, making all limited-edition products available only through their mobile application