Which celebrity's partnership with a major brand is credited with creating the first billion-dollar athlete endorsement deal and revolutionizing retail marketing for athletic products?

Celebrity endorsements have transformed retail marketing strategies, creating some of the most successful brand partnerships in history. These collaborations have revolutionized how products are marketed and consumed, often leading to groundbreaking retail innovations. Test your knowledge about which famous personality made retail history with their brand partnership that changed industry standards for celebrity collaborations.

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with American Express
Serena Williams with Puma
David Beckham with Adidas