Which major global company began as a tire manufacturer in the 1920s but dramatically rebranded during the Great Depression to sell affordable household items, eventually becoming a retail giant?

The Great Depression era (1929-1939) forced many retailers to reinvent themselves to survive economic hardship. Some companies made dramatic branding shifts that fundamentally changed their business models and ultimately led to their long-term success. This pivotal period in retail history demonstrates how crisis can drive innovation and transformation in business identities. Test your knowledge about one of the most famous retail pivots from this challenging historical period.

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Sears Roebuck & Co.
Montgomery Ward
Walmart
BF Goodrich (now part of Macy's)